Norah Jones returned to familiar territory at Electric Lady Studios in New York City, where she recorded portions of her 2020 album Pick Me Up Off the Floor. The album topped the Jazz chart and featured her deeper cut “This Life,” which was never released as a single but became the namesake of her new wines, launched at the iconic studio.

Produced by Maison Wessman, founded by the Icelandic businessman Róbert Wessman, Jones’ inaugural This Life wines mark the first brand partnership in Jones’ career and feature a 2024 Rosé, produced in the Bergerac region in Southwest France, and Crémant sparkling wine made from Chardonnay, from the Languedoc region of Limoux.

“The name was the hardest part,” said Jones of her This Life wines. “We tried a lot of different song titles, and then we Frenched them up a little bit, and it was kind of weird. It’s literally like naming a band. Everything’s taken. So we found an obscure song of mine [‘This Life’] that … nobody knows.”