From a just-launched wine label to pop concerts to new sounds, Norah Jones is trying new things.

Just like her music, Norah Jones is incredibly low-key (despite having 10 Grammys and 53 million records sold). “I kind of fly under the radar,” she tells Rolling Stone. Now, Jones is bottling that easy going philosophy with This Life, a new wine brand launched under French winery Maison Wessman.

Named after the song on her album Pick Me Up Off the Floor, This Life currently offers a “Rosé melody” and a “Sparkling ovation,” both showcasing the bright, summery flavors of the South of France.

This Life is Jones’ first brand partnership in her decades-long career. In other words, it’s a true passion project, and one that she’s actively involved with — even though she’s admittedly new to winemaking. “I don’t know a lot about wine, in a way that I can talk about it and sound very knowledgeable, but I really know what I like and what I don’t like. I am picky,” says Jones. “I like something easy to drink, not too acidic, smooth, not sweet. Those are my sort of basic things.”